Western Division Welcomes Nicholas Herrin – New Chief Executive Officer

We are pleased to announce that over the weekend, the PSIA-AASI Board of Directors named Nicholas Herrin, a snowsports-industry leader with senior management experience in resort management and snowsports education, to join the Professional Ski Instructors of America and the American Association of Snowboard Instructors as our new chief executive officer.

Nick will join PSIA-AASI on July 18, 2016. He is currently based in Gunnison, Colorado and he most recently served as the assistant general manager for Crested Butte Mountain Resort in Colorado. Nick also served three terms (2004-16) as a membNicker of the PSIA Alpine Team.

Nick will be the face of PSIA-AASI and one of our key spokespersons, and we’re thrilled to appoint him to this role. His business acumen, gained by serving in multiple executive leadership roles within the resort industry, means he understands the operations side of the snowsports industry marketplace. He has all the right skills and leadership qualities required to take our association to the next level. Plus, his qualifications as a former team member means he knows PSIA-AASI’s membership and can work collaboratively with PSIA-AASI’s board of directors, divisional leadership, committee members, industry leaders, suppliers, and other organizations in the snowsports industry.

Nick began his career in the industry in 1994, instructing at Ski Acres Ski Area (now Summit East) in John Mohan’s Ski School in Snoqualmie, Washington. He attended Montana State University (MSU) and received a degree in history and a secondary teaching endorsement. While at MSU – and after graduation – he had the opportunity to instruct at Big Sky Resort, run the ski school training program, and work in the sales and marketing departments. In 2006, he began managing and leading educational departments as the assistant director at the Telluride Ski and Snowboard School in Colorado. Most recently, Nick has served seven years in executive management positions at Crested Butte, including working as the director of resort services and the ski and ride school in addition to his most current role.

In addition to his resort management background, Nick, as mentioned, has served three terms as a PSIA-AASI Team member for the alpine discipline. The PSIA-AASI Team is formed every four years following a rigorous selection process that enables PSIA-AASI to select the nation’s best instructors to help support the association’s education outreach and represent the association at the highest level. Serving as further testament to his technical skill as an alpine skier, he has earned several top-three finishes in National and World Powder 8 Championships, including a second-place result in the national competition this year.

Nick replaces longtime PSIA-AASI CEO Mark Dorsey, who stepped down August 2015. At that time, the PSIA-AASI Board of Directors chose PSIA-AASI Chief Financial Officer Tom Spiess to serve as interim CEO and approved a multi-phased approach for conducting a CEO candidate search. The PSIA-AASI Search Committee, appointed by the board of directors, researched options for conducting CEO searches for large member-based, non-profit associations and presented the recommended plan and an associated timeline to the PSIA-AASI Board for approval.

The Committee also recommended select steps to be facilitated and executed by professionals with specific expertise in nonprofit association executive searches. The search firm of Sterling Martin assisted in the PSIA-AASI CEO search process. The PSIA-AASI Search Committee was comprised of:

  • Committee Chair; PSIA-AASI Secretary and Western Division Board Member Neil Bussiere
  • Current Eastern Division President Eric Jordan
  • Past PSIA-AASI Chairman Eric Sheckleton
  • Northwest Division Board Member John May

Please join us in congratulating Nick on his new opportunity! Also, thank you in advance for supporting him in this important role.

 

Dues Time!

That time again. You can renew your PSIA-AASI Western membership. The dues for 2016-17 is $ 107. Go to your account on www.thesnowpros.org to pay with a credit card. Pay by June 30 to avoid late fees!

PSIA-AASI 2016-2020 National Team

 

A big CONGRATULATIONS to our Western Division members, Heidi Ettlinger, Robin Barnes, Ryan Christofferson, and Joshua Spoelstra for making the 2016-2020 PSIA-AASI National Team !!!! An inspiration to us all!

Spring Convention 2016 Recap

THANK YOU for a very successful 2016 Spring Convention at Squaw Valley, CA. We had over 300 attendees and hosted a variety of clinics for Snowboard, Alpine, Telemark, Adaptive, Childrens, Seniors, and Freestyle.  A big thanks to Squaw Valley Ski Resort and all the staff, volunteers, and members who made the event possible!

 

Mark your calendars for Spring Conventions 2017 @ Mammoth, April 21-23, 2017, we look forward to seeing you there !!

 

 

 

map2

 

Calling All Telemark or those interested in Trying Telemark Skiing

Ever want to try Telemark? Now is your opportunity with Demo Skis and top notch instruction. Full-Day clinics available at Spring Convention (Friday and Saturday).
We have just coordinated with Mike Schwartz from The Backcountry. to benefit our Spring Convention by offering us this epic deal:

GO RENT YOUR GEAR TODAY!

Available from “Backcountry & Mountain Mikes” in Squaw Valley (Across from Squaw Valley parking lot).

$25 per day (Normally $65 – $75). Mention PSIA-W Convention.

Demos available for Intro to Tele on Friday and Saturday (4/8 & 4/9).

Big Thanks to The BackCountry

logo_water

aid569968-728px-Do-Better-Telemark-Ski-Turns-Step-2-Version-2

Western Division Election Results

We congratulate these four who were elected to a three year term:

  • Blaine Lomen, Mountain High
    Doug Fagel, Thrive Snowboards
    Greg Lyons, Heavenly
    Lea Logal, Heavenly

In Addition the fifth and sixth recipients were appointed to fill two year terms:

  • Artie Castro, Bear Mountain
    Nick Treat, Mt. Shasta Race Team

Thank you to all candidates and to the members for selecting the leadership of the organization. Nearly 700 votes were cast.

Final Results:

Lea Logal: 291 votes
Alasdair Simonds: 166 votes
Jimy Cargill: 94 votes
Blaine Lomen: 258 votes
Greg Lyons: 340 votes
Artie Castro: 248 votes
Doug Fagel: 265 votes
Nick Treat: 183 votes
Lars Ames: 126 votes

Election Results Western Board of Directors

We congratulate these four who were elected to a three year term:
Blaine Lomen, Mountain High
Doug Fagel, Thrive Snowboards
Greg Lyons, Heavenly
Lea Logal, Heavenly

In Addition the fifth and sixth recipients were appointed to fill two year terms:
Artie Castro, Bear Mountain
Nick Treat, Mt. Shasta Race Team

Thank you to all candidates and to the members for selecting the leadership of the organization. Nearly 700 votes were cast.

Final Results:

Lea Logal: 291 votes
Alasdair Simonds: 166 votes
Jimy Cargill: 94 votes
Blaine Lomen: 258 votes
Greg Lyons: 340 votes
Artie Castro: 248 votes
Doug Fagel: 265 votes
Nick Treat: 183 votes
Lars Ames: 126 votes

 

 

Interski, by Jim Tress

Interski’s Value to Me – By Jim Tress

 

I had a blast!  And I learned much from the demos, the lectures, and the people.  Interski was about information sharing, embracing different perspectives, and collaboration.  As I reflected on the whole experience, I asked myself – What did I really get out of this?  What did I really take away from this?  And how can I take what I’ve learned to improve my skiing and teaching?

 

A New Geographic and Cultural Experience

Although I’m a fairly well experienced global traveler, I hadn’t previously traveled to Argentina, so it was a new geographic and cultural experience.  Ushuaia is the southernmost city in the world, located at the very southern tip of Argentina and the continent.  They appropriately title themselves as “End of the World” – it’s catchy and the natives are proud of the title.  The penguin is their mascot.  The Andes Mountains are jagged and stunning and I was continuously in awe of the beauty and visual impact.  The people are warm, friendly, and accommodating.  The food is appetizing and the beef is excellent – Argentina is known for its beef and I consumed slabs of Argentine protein every day while there.  And I can’t forget to mention the wine – they have some tasty Malbecs.  If you enjoy wine, try a Malbec.  Argentinians dine late – I felt like I was in southern Europe – so we did as the Argentinians did – we typically arrived at a restaurant at 8:30PM and didn’t wrap up dinner and conversation until 10PM or later.

 

Met New People from Around the World and Made new Friends

I met so many new people from National Demo Teams and the Companion Delegation.  It’s always great meeting people from different geographic, cultural, academic, and professional backgrounds.  I enjoyed meeting all of our Demo Team members.  Everyone was very engaging and very appreciative that we were there to support them.  It’s great to be appreciated and it was a privilege and an honor to be a member of the US Companion Delegation.  Thanks to social media, I will be able to keep in some contact with many of the Interski community.

 

I want to thank the following people for helping me to have a truly great experience in Ushuaia and at Interski:

Mike Hafer, National Demo Team, for encouraging me to “name drop” his name and for suggesting that I observe certain National Demo Teams and their movement patterns.

 

A big thanks to Ron Kipp, Alpine Sport Education Manager, USAA, for being my roommate, taking me under his wing, and introducing me to so many people.  Ron is an extremely knowledgeable guy, a great coach, a great asset and ambassador to skiing, USAA, and PSIA.

 

My dining team – Ron Kipp, Grant Nakamura, Becky Sender, and Michael Drake.  We had great dinners, great wine, great skiing, and great conversations about many subjects – thanks for including me and tolerating me.

 

Penn State Alums Kim Seevers (National Adaptive Team Coach) and Eric Lipton (National Demo Team) – it was great meeting and creating friendships with two Alums – We Are Penn State and we are everywhere!

 

Practice Synchronized Skiing/Riding

It was a real eye opener to observe the demonstrations of all the participating countries.  The Demonstrations were from 9:30-11:30am each morning.  I’ve never been in a situation where there was such a collection of ski/ride talent.  It was exuberating and humbling to be on the mountain and in clinics with National Demo Teams from 35+ countries.  All of the demonstrations were entertaining and great – some were greater than others.  What I learned from both observation and attempt is that synchronized skiing/riding is extremely challenging and that we can all benefit from practicing it.  It’s not that I didn’t previously know this, but actually trying this with some of the Companion Delegates drove it home.  Encourage your ski and snowboard school trainers to conduct a clinic(s) on synchronized skiing/ riding.  It’s challenging – it requires visual cues, focus, patience, discipline, timing, practice, and more.  But it’s fun, you’ll learn much, and it can improve your skiing/riding and teaching.

 

Austria’s WIR (Watching-Inside View-Reflection) Concept

I attended clinics/workshops conducted by Hungary, Switzerland, Germany, and Austria.  They were all great clinics and I learned new approaches, lesson ideas, and exercises from each one.  The clinic that resonated best with me was Austria’s WIR Concept (pronounced “Veer” and is the German expression for “We”).  It was quantitative in nature so it resonated with my academic and professional backgrounds in Aerospace Engineering and Finance.  I was also fortunate because only one other person and myself were in the clinic and we had two clinicians working with us.  Watching – the student and instructor together determine a common scale and language for watching each other perform various tasks.  Inside View – the student experiences their own motions according to the scale (this is like “calibrating” the scale).  Reflection – provide specific feedback to the student based on the scale.  Thus, the WIR Concept applies a scale and terminology, task, and specific/quantifiable feedback.  I have already used this concept in a lesson this year and will continue to do so.

 

Focus on the Student Experience, Simplify, Provide Feedback, Motivate

These were the common elements that I extracted from the lectures that I attended.  I attended lectures conducted by Canada, Finland, Switzerland, Austria, Germany, Italy, Slovenia, and United Kingdom.  The topics were varied and there was a lot of information to absorb.   The lectures consisted of two per evening, from 5:30-6:00PM and 6:00-6:30PM, and were held at various hotels throughout town.  I attended lectures based on topic first, country, and hotel locations.  There was no time from the end of the first lecture to the beginning of the second lecture, so hotel locations were important.

 

Motivating

Skiing and instructing, collectively, is a hobby for me.  I consider myself a student of both and a work in progress.  I continually attend lectures and clinics so I may continue my professional development.  Interski has motivated me to formulate a training plan and schedule for this season to maximize my development.  As a busy Bay Area professional, the demands on my time make time a premium asset.  Since my training is basically limited to weekends, this plan will enable me to better manage my time, incorporate discipline, structure, and provide me something tangible against which to execute.

 

Interski is Worth Attending Again

Interski Ushuaia was a rare and unique opportunity to grow my knowledge and skills, collaborate with professionals from 35+ countries, and make new friends/acquaintances.  We have many great venues for learning and fun within our industry and I believe Interski is one of the greatest – It’s an experience like no other in our industry.  Interski 2019 will be held in Pamporovo, Bulgaria.  I encourage you to consider attending.  Hopefully, I will have the time and resources to attend again.

 

Jim Tress is PSIA Certified Alpine Level ll, Senior Specialist l instructor at Alpine Meadows/Squaw Valley.  Email:  jftress@gmail.com

Women’s Freeride at Kirkwood March 20-21

Screen Shot 2016-03-08 at 4.27.57 PM

Dropping in at Kirkwood Mountain Resort.

Today is National Women’s day, and we have a special event for the women f AASI! Improve your freeriding at Kirkwood on March 20-21, 2016! As you know, we just had a big storm and Kirkwood has a fresh 12″ with another storm on the way!

At this event, you will:

  • Challenge your snowboarding and boost your mental game
  • Push your limits with other shredtastic women
  • Get creative with the mountain
  • Ride some of the best steeps in California
  • Send it with some of the top female riders in the Western division

Are you ready to drop in? For more info, contact Lea at (530)318-8733 or indy96150@yahoo.com.

Register here!

Women's Freeride Flyer

Early March Events to Attend

We have some great events coming up Early March:
Senior Summit @ Alpine/Squaw – 2/28-29
Senior Specialist L1 @ Northstar –  3/1-2
Alpine Week + Exams @ Mammoth – 3/6-11
Snowboard Week + Exams @ Mammoth – 3/6-11
Women’s Summit – 3/6-9 @ Squaw
Alpine and Skate Clinic – 3/5/2016 @ Kirkwood
Select the event to find out more information on our website www.psia-w.org